How your competitors are opening new locations

How your competitors are opening new locations (and what you can learn from them)

Dental clinics across Scandinavia are expanding — not just by adding more patients to their schedules, but by opening second, third, and even fourth locations. So what’s driving this wave of growth? The answer, more often than not, is a smart, scalable marketing system powered by social media.

At Merdens, we work with dental clinics that are growing fast — and we’ve had a front-row seat to how they're doing it. In this article, we’ll walk you through the exact strategies many of your competitors are using to dominate their local markets, generate more revenue, and confidently open new locations.

Growth doesn’t happen by accident

Most clinic owners dream of expansion. But opening a new location requires predictable growth, not guesswork. It’s about having the right systems in place — not only to bring in a steady flow of new patients, but also to attract the right kind of patients who drive profitability. That’s where social media marketing, when done right, becomes a game-changer.

The Merdens System: Built for scalable growth

We’ve developed a marketing system designed to help clinics grow in a way that supports expansion — not just survival. Here’s how it works:

Predictable lead generation with Meta Ads

Growth starts with consistency. Using Facebook and Instagram ads, we help clinics generate a steady pipeline of patient inquiries every single week. Whether it’s for general dentistry, implants, Invisalign, or aesthetic services, our targeting ensures you’re reaching local patients who are ready to book.

A clinic in Aarhus used our Meta ad system to generate 80+ consultation requests per month. Within six months, they had enough patient volume to open a second location — and both are now thriving.

Landing pages that drive conversions

Clicks alone won’t fuel growth. You need real consultations booked. That’s why we direct traffic to high-converting landing pages — designed specifically to turn interest into action. These pages are mobile-optimized, highlight specific treatments, and include trust elements like reviews, credentials, and FAQs.

One client in Gothenburg saw a 41% increase in booked consultations when we replaced their outdated contact form with a tailored landing page promoting a premium service package.

Content that builds a scalable brand

The most successful clinics don’t just advertise — they create a brand that people trust. We help clinics build a strong online presence by producing consistent content: patient stories, treatment spotlights, behind-the-scenes footage, and expert tips that show off your team’s personality and expertise.

This kind of content creates recognition and trust, making it easier to launch new locations with an existing audience that already knows and likes your brand.

Attracting high-value patients for maximum revenue

More locations only make sense when each one is profitable. That’s why we focus on campaigns that bring in high-value treatments. Implants, Invisalign, smile makeovers, and full reconstructions are just a few of the services we’ve helped clinics promote effectively.

A client in Helsinki used our strategy to increase the average revenue per patient by 45%, giving them the financial confidence to expand into a second clinic within their first year of working with us.

Scaling with confidence through data

Every campaign we run is tracked, analyzed, and optimized. From ad performance to booking rates and patient value, we use hard data to guide decisions — which gives clinic owners clarity when planning their next move.

Knowing your numbers means you’re not just hoping your second location will work — you know it will.

Why some clinics are growing and others are stuck

The difference often comes down to systems. Clinics that rely on word-of-mouth and unpredictable referrals tend to plateau. But those that invest in digital marketing systems — especially through platforms like Facebook and Instagram — build momentum that leads to real growth.

At Merdens, we’ve helped over 250+ clinics scale — and for many, that meant confidently opening new locations with the marketing engine already in place.

Thinking of expanding? Start Here.

If opening a new location is on your radar, we’d love to show you how our system can help you get there — risk-free.

Book a free consultation today and see what your growth path could look like. If you don’t see results, you get your money back. It’s that simple.