How to get more high-ticket patients like Implants, Invisalign, Veneers etc.

How to get more high-ticket patients like implants, Invisalign, veneers (without relying on referrals)

Every dentist loves a full schedule — but not all appointments are equal. A day packed with cleanings and checkups is great, but the real growth happens when your calendar includes high-value treatments like dental implants, Invisalign, veneers, and smile makeovers.

At Merdens, we specialize in helping dental clinics attract patients who are ready to invest in premium care. In this article, we’ll show you exactly how the top clinics across Scandinavia are consistently filling their chairs with high-ticket cases — and how you can do the same.

Why high-ticket patients are key to real growth

Let’s be honest: the overhead of running a clinic is high. Staff, rent, equipment, supplies — it all adds up. What sets thriving clinics apart is their ability to increase revenue per patient. One implant case can be worth the same as 15 checkups. The same goes for Invisalign or full cosmetic reconstructions.

But these patients aren’t walking in by chance. They’re finding the clinics that speak directly to their needs — and they’re doing it online.

Our system: built to attract premium cases

At Merdens, we’ve developed a proven marketing system that helps dental clinics target and convert high-ticket patients using a blend of Meta ads, strategic landing pages, and trust-building content. Here’s how it works:

Strategic ads that speak to high-intent patients

We don’t just run general dental ads — we create highly targeted campaigns around specific treatments. Using Meta’s ad platform (Facebook and Instagram), we reach people already researching cosmetic dentistry or solutions for missing teeth.

For example, a clinic in Oslo ran a campaign focused solely on dental implants. We used language and visuals that addressed pain points and solutions — and within a month, they booked 23 implant consultations, half of which converted into full treatment plans.

Landing pages that educate and convert

When someone clicks on an ad for veneers or Invisalign, they’re not looking for a generic homepage. They want answers. That’s why we direct them to customized landing pages that clearly explain the benefits of the treatment, include real patient stories, pricing info, and an easy way to book.

A client in Bergen used one of our Invisalign landing pages and saw a 37% increase in bookings within the first 30 days. It was the same traffic — just a smarter funnel.

Content that builds trust before they even book

Premium treatments require trust. Patients are making a big investment — financially and emotionally. That’s why we help clinics create content that builds confidence and authority: before-and-after photos, patient testimonials, Q&A reels, and educational videos that demystify the treatments.

One of our clients in Gothenburg doubled their veneer cases after running a video series on smile transformations. People didn’t just see the results — they felt the emotional impact, and that made all the difference.

Focusing on value, not just volume

We help clinics shift their mindset from filling time slots to maximizing revenue. It’s not about booking more — it’s about booking smarter. Our campaigns are designed to attract patients who are already motivated, financially ready, and looking for a long-term solution.

In Helsinki, we helped a client triple their average treatment value by shifting their campaigns from general checkups to a focus on smile design and implant dentistry — with zero increase in ad spend.

Continuous optimization for long-term wins

We don’t stop once the ads are live. Every campaign is monitored and refined based on data. We test everything — headlines, photos, page layouts, call-to-action buttons — to make sure your message is resonating and converting with the highest-value leads.

Why this works (when referrals just aren’t enough)

Referrals are great — but they aren’t scalable. If you want to consistently attract premium cases, you need a system that brings those patients to you week after week. That’s what we do at Merdens. We’ve helped over 250 clinics grow their high-ticket treatments — with a strategy that’s built on real data, not hope.

Want More High-Value Patients? Let’s Talk.

Curious how many high-ticket cases your clinic could be attracting right now? Book a free consultation with our team and we’ll show you the numbers — no risk, no obligation.

If you don’t see results, you get your money back. It’s that simple.